Caesars Sportsbook, the sports betting arm of Caesars Entertainment, has announced the signing of an agreement with the New York Racing Association (NYRA). Per the terms of this deal, Caesars is set to become the official sports marketing partner and title sponsor of the NYRA Turf Triple Series.
Moreover, the operator will work together with NYRA Bets to offer customers promos, and deals across the Empire State in both a mobile and retail capacity.
“This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport,”
said Eric Hession, Co-President of Caesars Digital.
“We couldn’t be more excited for this partnership to reach horseracing fans and look forward to our involvement with NYRA’s premier thoroughbred racing.”
Specifically, this agreement sees the famed gaming company partner with the Turf Triple Series, a collection of races contested at Belmont Park and the Saratoga Race Course. Founded in 2019, each race has a $1m prize.
“Caesars has been a household name in the gaming and entertainment industry for decades,”
said Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets.
“NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future.”
This announcement comes just weeks after the hugely successful launch of mobile sports betting in New York. Caesars Sportsbook is one of the nine selected operators given licenses in the state, with FanDuel, WynnBet and PointsBet among the list of other companies.
Source: Gaming America