MaximBet, a sports betting and online casino brand operated by Carousel Group and in partnership with men lifestyle magazine Maxim, today announced the launch of its first-ever free-to-play platform, MaximBet Play.
Developed in partnership with leading free-to-play provider Splash Tech, the new MaximBet Play app now gives sports fans nationwide access to gaming experiences and large prizes absolutely free.
To celebrate the kickoff of MaximBet Play, MaximBet is rolling out a free-to-play promotion in time for one of the biggest sporting events of the holidays – college bowl season. The MaximBet Play “Crystal Bowl” game will challenge fans to correctly predict the result of 25 college bowl games beginning December 28, along with some of the most popular and entertaining prop bets around those games. The campaign ends with the national championship game on January 10 with users competing for a chance to win a portion of a guaranteed $10,000 prize pool.
“There is nothing better than college football bowl season and MaximBet is taking things to a whole new level this year with the launch of MaximBet Play and our Crystal Bowl game,” said Josh Littin, Chief Product Officer, MaximBet. “Our new free-to-play app is going to bring the full MaximBet experience to college football fans everywhere, and they will lose their minds when they see all we have to offer. The launch allows our brand to reach fans in markets we are not yet live in as well as the broader sports community across the country.”
“Splash Tech and MaximBet both believe in delivering the best gaming experience possible,” said Adam Wilson, CEO of Splash Tech. “We think sports fans will agree MaximBet Play is everything they’ve been looking for in a free-to-play platform. Nobody is more focused on the user experience than MaximBet, and MaximBet Play offers the best bets on the biggest games with the coolest prizes, absolutely free.”