Due to the current pandemic situation and especially the non-participation of key exhibitors, the SYNOT group will not participate in the prestigious ICE exhibition this year. The management of the SYNOT Group reached this decision after a thorough evaluation of the entire situation, despite the fact that SYNOT has in recent months completed the development of a number of new products that it would like to present to existing and potential business partners.

“We are very sorry that we will not be presenting our innovations in London this year. We have focused on product development for the past two years. We have prepared the most sophisticated product portfolio in the field of online and land-based, which we wanted to introduce to our customers. However, we are forced to withdraw from our presentation at the exhibition due to the current, unfavourable situation, where our participation would primarily bring thwarted investments. Many of our existing and potential business partners have already given up participating in the event due to the chosen date. In addition, there is a risk of logistical difficulties,” said Miroslav Valenta Jr., Sales Director.

He added:

“We consulted our decision with the respected organizer of the event, Clarion Gaming, which was very helpful in this way and was very professional in the matter.”

The largest European exhibition of gaming equipment will have to do without a number of large exhibitors this year. In addition to the SYNOT Group, these include Novomatic, Merkur, Aristocrat, EGT, Interblock, Win Systems, Zitro and many others.

The individual companies of the SYNOT Group take part in the exhibition in London every year. With its focus, ICE is the largest and most prestigious event in Europe. New trends in the gaming industry as well as the most modern gaming equipment, which the SYNOT Group presents here every year, guests from all over the world always come to see at the beginning of February. The event was cancelled last year due to the global Covid-19 pandemic. The date of this year’s event was set for 12 – 14 April 2022, which is, however, the period of the Easter holidays.

“We are fully aware of the importance of participating in similar events. Therefore, we firmly believe that the situation will be much more favourable in the upcoming year. We definitely have something to show and something to be proud of, so we are looking forward to ICE 2023,” concludes Miroslav Valenta Jr.

Source: official website SYNOT Games