How to successfully combine investments in land-based and online gambling

The online casino market can be unpredictable. Nevertheless, global gambling turnover is growing every year, driven by (among other things) land-based casino owners’ investments in the online sector. Why are they moving online, and how do they do it?

Businesses have to stay on their toes to keep up with the rapid transformation of the gambling market. The growing importance of AI, VR, and blockchain technology, the increase in demand for online casinos due to the COVID-19 pandemic, and users’ preference for mobile-first gaming are just a few of the reasons for this transformation. Increasingly, land-based casino owners with years of experience and hard-won business savvy are seizing the opportunity to launch online casinos. 

Why it’s profitable to combine offline and online businesses

Online casinos are often viewed as an alternative — or even a source of competition — to their land-based counterparts. But they can also be a great addition to a traditional gambling business. By launching an online platform, operators can capture a whole new audience segment. 

The new generation of casino players has grown up with entertainment, socialization, and even education taking place online. The odds that they’ll walk into a brick-and-mortar casino are slim compared to the chances they’ll pull out their mobile phone and play a few rounds while they’re sitting in a traffic jam, standing in line, or waiting for their order in a cafe. 

By capturing a new audience segment, the operator can dramatically grow his base. In addition, it opens up the door to working in different markets and acquiring clients from other countries. Let’s look at how a land-based casino operator can expand his brand online. 

How to quickly start an online gambling business 

First, the operator should check if their target market requires a license, and if so, apply for one. 

Even for land-based license holders, additional licensing is often required. 

When preparing a gambling platform for launch, it is necessary to think over the platform interface, select game content, and integrate payment methods. Slotegrator, a developer of solutions for the gambling business, has a very efficient development process and high-quality products that can position operators for excellent performance in the first months of operation. 

Slotegrator’s partner network allows it to offer first-class quality services. The company cooperates with well-known game content developers, meaning Slotegrator’s clients can meet the needs of their target audience by integrating the most popular games and new products from around the industry into their site. 

Slotegrator provides operators with a large selection of games — over 7,000 games from over 100 licensed industry developers: slots, live dealer games, poker, virtual sports, card, and casual games. The APIgrator solution enables operators to add the content they need to their platform in a single integration session. 

Online casinos need secure and effective methods for players to make deposits and withdrawals. Moneygrator allows the operator to integrate a variety of payment methods into the gambling site, including multicurrency payments, bank cards (VISA, MasterCard, American Express), credit cards, electronic money, vouchers, mobile money, cryptocurrencies (Bitcoin, Ethereum, Litecoin, Dogecoin, Monero) and others. The solution combines many payment systems for various gambling markets in one application and allows for uninterrupted transactions. 

As an alternative to the classic frontend, the operator can launch Telegram Casino. The web version of the casino is synchronized with a croupier bot, thanks to which players get the full functionality of the platform. They can play their favorite games using the familiar messenger. It only means that a new segment of the audience becomes available to the operator.

To reduce the workload and shorten the development timeline, owners of land-based gambling establishments who want to invest in online gambling often choose Slotegrator’s Turnkey Casino. This greatly simplifies the whole enterprise — with the help of multifunctional software, you can start your own project in a few clicks. 

All told, the solutions listed above are the fastest and most effective way to help popularize the brand of a land-based gambling establishment and attract new segments of players from different countries. 


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