Hard Rock’s New Guitar-shaped Hotel Tower to Eventually Replace The Mirage’s Volcano Location.
Clark County has recently approved the application filed by Hard Rock International to construct a 660-foot guitar-shaped hotel tower on the Las Vegas Strip, which will eventually replace its existing volcano location at The Mirage. All present commissioners have voted in favor of the plan. Although the volcano will remain for now, Hard Rock intends to phase out the location in due course.

Hard Rock’s New Guitar-shaped Hotel Tower to Follow $1bn Purchase of The Mirage from MGM Resorts. In accordance with the company’s application for the new space, the hotel will offer nearly 1.44 million square feet of fresh area, featuring a casino floor, various restaurants, and stores. The approved plan entails a 37-story tower that will hold 600 hotel rooms for guests upon completion.

A Hard Rock International representative has confirmed that the existing hotel tower will remain operational during the construction process to avoid any disruptions to the hotel’s operations. Hard Rock International is recognized for its music-centric cafes, casinos, hotels, live venues, and merchandise. Founded in 1973, the brand currently employs 40,000 people across its various locations and has reported $5.2bn in revenue. Jim Allen is currently the CEO, and the brand operates 238 cafes and rock shops, 34 hotels, and 13 casinos worldwide. Hard Rock began as a single location in London but has since grown to become a global brand.

Sourse: Gaming America