In France, gambling is not considered as an ordinary service because it carries significant risks of abuse (over-indebtedness) or public health risks (addiction and isolation) for the player and those around him. This is why it is only authorised by way of derogation and is subject to strict supervision in order to prevent these risks. The purpose of gambling advertising is to enable operators to make their offer known to the public, so that it can be distinguished from the (prohibited) offer of illegal operators.

On February 23, 2022, the ANJ published guidelines to clarify its interpretation of the rules governing the content of commercial communications for gambling, which are set out in Articles D. 320-9 and D. 320-10 of the Internal Security Code, as amended by the Decree of November 4, 2020.

Article D. 320-9, 2°, of this code specifies that “any commercial communication in favour of a gambling operator is prohibited when it suggests that playing contributes to social success”. In its guidelines, the ANJ clarifies its interpretation of these provisions and considers that

– Commercial communications must not associate gambling with the possibility of a change in social status, extraordinary experiences or access to services usually considered to be reserved for the very wealthy, such as a trip on a private jet or a luxury yacht cruise;

– Hyperbolic advertisements are permitted provided that they do not, through the use of emphasis, parody or patently exaggerated staging, circumvent or undermine the provisions of Article D. 320-9 of the Internal Security Code.

Source: official website ANJ