Premier League club Burnley FC have named bookmaker Spreadex as the team’s new main sponsor and will stamp their logo on the front of the English team’s shirt. Thus, the bookmaker will ‘follow’ the team in home and away matches during the sixth consecutive season of the first division.
The new jerseys will be unveiled later this week, while Spreadex will work closely with the club on a range of community and charitable initiatives throughout the season. In addition, the deal also includes rights such as advertising on LED signs, season-long player access and presence on Burnley’s website, CRM, and social media channels.
Ella Cummins, Head of Business Partnerships at Burnley FC, noted:
“We are delighted to welcome Spreadex as our new core partner and are impressed by the commitment they have already shown to supporting fan efforts and giving back to the community. We are looking forward to working together over the next season on some exciting campaigns and we are thrilled that Spreadex has chosen Burnley Football Club for its first sports partnership,” concludes Cummins.
The company, which is regulated by both the Gaming Commission and the Financial Conduct Authority, will conduct a range of fan engagement activities through its digital channels, including ticket competitions, opportunities to win signed shirts and other promotions.
Burnley FC has also pledged to donate £5 for every shirt sold to the Alzheimer’s Society (UK charity dedicated to people with dementia and their carers).
“We are delighted to join the Burnley FC family as a main sponsor at an exciting time both at the club and in our own future,” added Spreadex CEO Dave MacKenzie. This agreement reflects the ambitious growth plans that Spreadex has as a company, and we are thrilled to partner with a club with such an established history and reputation. Burnley’s values and ambitions echo our own values and we look forward to supporting the club throughout the 2021/2022 season, both on and off the pitch,” concludes MacKenzie.
Source: iGaming Brazil