Japanese eSports market grew 9% in 2020

Japanese eSports market grew 9% in 2020

The Japanese eSports market grew 9% in 2020 and is expected to grow even more impressive in the coming years, according to figures released by gaming information company Famitsu.

Famitsu also estimated that the number of fans of the sport – those who served as spectators of the games – increased by 42%, about 6.9 million people. The projection ahead is for a steeper growth curve, with revenues increasing by almost 30% by the middle of the decade.

In 2020, sponsorship fees and advertising expenses represented the largest proportion of industry revenues, representing more than 67% of the total.

However, broadcasting rights are a segment that is showing strong growth. Major companies and media have shown more interest in e-sports in recent times.

One of the recent stories that has received significant attention is the plan to open an eSports academy in Kita Ward, Tokyo, in cooperation with Gecipe Inc., a Japanese company specializing in education in virtual sports.

Origin Source: iGaming Brazil


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