MGM Rebrands Rewards Program

Partnerships include Hyatt, Royal Caribbean, Celebrity Cruises.
MGM Resorts on Tuesday officially launched MGM Rewards, its newly rebranded loyalty rewards program.

According to the company, for the first time, non-gaming members will join their gaming counterparts and earn a currency – MGM Rewards Points – redeemable for complimentary dining, entertainment, hotel stays and much more.

The revamped loyalty program will be connected coast-to-coast, MGM said, providing all members more ways to tier up and enjoy perks at destination resorts from Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas; to Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland, among others.

As a welcome to MGM Rewards, for a limited time all members will receive a 2x multiplier on Tier Credits earned at the company’s Las Vegas resorts February 1 through April 30.

A sample of the benefits includes: Waived resort fees with direct bookings for Gold+ members, the continuation of free valet parking for Gold+ members, and free self-parking for Pearl+ members, and late check-out until 4 p.m. and an annual suite upgrade in Las Vegas for Platinum+ members.

All members at the Pearl level or higher will get complimentary MGM Rewards concerts in Las Vegas with “top-name artists.”

Partnerships with travel brands will include tier-match benefits with Hyatt Hotels & Resorts as well as free cruises with onboard loyalty benefits when cruising on Royal Caribbean and Celebrity Cruises for Platinum+ members based on 2022 spend.

Members can earn World of Hyatt points for stays at all Las Vegas MGM Rewards destinations, and continue to choose either MGM Rewards Tier Credits or World of Hyatt Points for their eligible spend at Hyatt properties.

“The enhancements we have introduced with MGM Rewards are rooted in feedback shared by our members and allow us to invest in providing members progressively more valuable benefits at each tier,” Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing, said in a statement.

“Our rewards offer significant incentives for guests to achieve at every level from Sapphire to NOIR.”

MGM Resorts International is an S&P 500 global entertainment company with national and international locations. The MGM Resorts portfolio encompasses 32 unique hotel and gaming destinations globally. The company’s 50/50 venture, BetMGM, LLC, offers US sports betting and online gaming through brands including BetMGM and partypoker. The company says it currently is pursuing targeted expansion in Asia through the integrated resort opportunity in Japan.

Source: Gaming America


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