NorthStar Gaming Inc. announced today an exclusive partnership to use targeted video and social content to engage, attract and retain sports bettors and entertain sports fans.
In keeping with its made-in-Ontario strategy, NorthStar Gaming has partnered with Canada’s first sports betting content network, Parleh Media Group, to produce a range of dynamic sports betting-themed videos, podcasts, and social media content. NorthStar Gaming will syndicate the content across its own properties and with third-party platforms, including the digital and social platforms of Torstar Corporation.
The partnership advances NorthStar’s position as a convergence leader in media and regulated online sports wagering across Canada. NorthStar Gaming will be the exclusive and official sportsbook and casino affiliate partner for Parleh’s owned and operated digital channels in the Province of Ontario.
“Video and other captivating multi-platform content will really differentiate NorthStar Gaming in the market as we maximize the consumer impact of our syndication agreement with media partners,” said Michael Moskowitz, CEO and a founding partner of NorthStar Gaming.
“In a short period of time, Parleh Media Group has established a brand and credibility unrivaled in the Canadian sports betting content landscape. We’re thrilled to work with them to produce compelling content that will truly differentiate our product offerings and customer experience.”
NorthStar Gaming’s in-house content team will collaborate with Parleh Media Group to launch original daily, weekly and monthly content formats and shows, including in-person live events. Combined with soon-to-launch editorial and stats offerings across web and app, new and casual sports bettors will enjoy a rich betting-content experience across NorthStar Gaming.
“It was clear from our earliest conversations with NorthStar’s leadership team that they understood how our videos will fill a sports-betting content void left by the major sports networks and the few U.S.-focused sports betting broadcasters,” said Mark Silver, CEO and founder of Parleh Media Group.
“We’re delighted to have NorthStar as our first sportsbook partner and to work with the company to deliver a ubiquitous digital and social media experience.”
Source: official website NorthStar Gaming
