Bally’s Corporation announced August 17 the rebranding of Casino Vicksburg, now named Bally’s Vicksburg Casino. Furthermore, the exterior entrance has been replaced, and Bally’s will implement its all-new Bally Rewards players club program.
The property-wide rebrand is expected to be completed by late September and will also include new Bally’s dice, cards, gaming chips and table game layouts, while previous “Casino Vicksburg” cards and dice will be donated to local organizations.
“We are proud to bring the Bally’s brand to Vicksburg and what the brand has to offer now and months and years to come,” said George Papanier, President and Chief Executive Officer of Bally’s Corporation.
Bally’s Vicksburg features 35,000 square feet of gaming, including slots, video poker machines and table games including blackjack, craps and 3 card poker. It also features a sportsbook, with 24-hour kiosks.
The all-new Bally Rewards is a four-tiered card program that offers its members rewards, tier status, exclusive offers, gift giveaways, and casino multipliers, with all existing rewards transferred to the new program cards.
“It is a very exciting time for our customers and team members alike, and we look forward to celebrating soon. We thank the state of Mississippi for working with our team and we are proud of our team members who worked diligently to get us over the line,” further added Papanier.
Earlier this month, Bally’s also rebranded Colorado’s Arapahoe Park racetrack to Bally’s Arapahoe Park; as well as rebranding Casino KC to Bally’s Kansas City Casino.