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    Bally’s Corporation News

    Bally’s Exploring Rebranding for Tropicana, Demolition on the Table

    Iconic Vegas Strip resort Tropicana could see some big changes under Bally’s management, which is set to finalize its acquisition this year. The chairman of the casino operator, Soohyung Kim, whose investment company last week made an offer to buy remaining stock in Bally’s,
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    Bally’s rebrands Vicksburg Casino, implements all-new Bally Rewards program

    Bally’s Corporation announced August 17 the rebranding of Casino Vicksburg, now named Bally’s Vicksburg Casino. Furthermore, the exterior entrance has been replaced, and Bally’s will implement its all-new Bally Rewards players club program. The property-wide rebrand is expected to be completed by late September
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    Bally’s rebrands three casinos in Colorado

    Three Bally’s Corporation casinos in Colorado will be rebranded under the same visual brand and name: Bally’s Black Hawk. The three casinos are Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino. Bally’s executive vice president and casino operations and CMO Phil Juliano,
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